About

Operations has always been the point.

The belief

Avery spent more than twenty years inside the advertising industry watching operations get treated as the unglamorous counterpart to creative. The work that kept the lights on. Necessary, but never celebrated.

She never believed that.

Operations is the machine that makes creative businesses run. Without it, even the best creative work struggles to reach the world cleanly, profitably, or repeatably. An agency can have extraordinary talent and still bleed margin, miss on delivery, and exhaust its people. The work doesn't save you if the business underneath it isn't built to hold.

The moment it became clear

When her company was acquired by a private equity firm and they began rolling up other agencies, she was in the rooms where those businesses were being assessed. Nobody was looking at the creative work. They were looking at the operations: the systems, the margins, the decision structures, the financial visibility. That's where the value of a business actually lives.

The mission

The independent agencies she's always loved are rarely built that way. Not because they don't understand its importance, but because a full operations function has always felt like something you build after you can afford it.

ThreadCO exists because it doesn't have to work that way.

By delivering operating leadership as an external partner, founders can access the same caliber of thinking that larger firms take for granted, without the overhead of building it in-house. And because Avery has spent two decades building a network of operators, finance professionals, talent managers, and legal advisors who share the same mission, ThreadCO can bring the right expertise to bear at the right moment.

The mission is simple: weave together the threads that make a business strong. Help founders grow, scale, and sleep better at night.

Always been this way.