Operations has always been the point.
Avery Prommer spent more than twenty years inside the marketing and advertising industry watching operations get treated as the unglamorous counterpart to creative. The work that kept the lights on. Necessary, but never celebrated.
She never believed that.
Operations is the machine that makes creative businesses run. Without it, even the best creative work struggles to reach the world cleanly, profitably, or repeatably. An agency can have extraordinary talent and still bleed margin, miss on delivery, and exhaust its people. The work doesn't save you if the business underneath it isn't built to hold the weight.
When her company was acquired by a private equity firm and they began rolling up other agencies, she was in the rooms where those businesses were being assessed. Nobody was looking at the creative work. They were looking at the operations: the systems, the margins, the decision structures, the financial visibility. That's where the value of a business actually lives.
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ThreadCO StudioFounderFractional operations for founder-led agencies and professional services firms.
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Brainvire InfotechGlobal COOPost-acquisition integration across five countries and 700+ people.
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Said DifferentlyCOO, first hireScaled from under $1M to eight-figure ARR in one year, led operations through a private equity acquisition.
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Hand and GloveCo-founderA remote-first UX and design agency, from zero to nearly $1M in revenue in under a year.
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Best Agencies in the BizProducerBBH, B-Reel, Tool, and More+ // Agency-side production, where the work and the operations meet.
The independent agencies she's always loved are rarely living their best operational lives. A full operations function has always felt like something you build after you can afford it, and it's hard to afford it when you're growing.
ThreadCO exists because it doesn't have to work that way.
By delivering operating leadership as an external partner, founders can access the same caliber of thinking that larger firms take for granted, without the overhead of building it in-house. And because Avery has spent two decades building a network of operators, finance professionals, talent managers, and legal advisors who share the same mission, ThreadCO can bring the right expertise to bear at the right moment.
The mission is simple: weave together the threads that make a business strong. Help founders grow, scale, and sleep better at night.
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