Case study 06 · Social agency

The first board meeting was on the calendar. We made sure the story and the founder were ready for the room.

A post-acquisition social agency with its first board meeting weeks away. The founder and CEO wanted to show up with a strong story, and even stronger financials.

SectorSocial agency
The firm8+ people, seven-figure revenue
The taskFirst board readiness
The engagementL · Become the infrastructure

What we built

18

months of agency details

Tightened up, reconciled, and board-ready.

01The situation

A first board meeting is a first impression.

The agency had grown fast and taken on a board via acquisition. The first meeting was weeks away. The founder knew the business cold, but the closest they'd come to a single story was their data room.

02What was actually broken

The numbers were right. They just weren't a story yet.

Revenue, pipeline, headcount, and margin had each been tracked for their own purposes. They needed to be translated into a vision, and a story to tell in a room.

03What we built

Board readiness, built in sequence.

  1. The board deck

    The agency's story, told in numbers but expressed in vision, strategy, and a compelling narrative.

  2. Founder prep

    Rehearsal, anticipated questions, and answers ready.

  3. A reporting rhythm

    A template, so the next board meeting takes days to prepare instead of weeks.

04What changed

The founder exhaled, and was ready for the new chapter.

  • The founder walked in knowing every number on every slide.
  • The board's hardest questions had answers ready.
  • Next quarter's board report is a template, not a project.
More work

More problems, More systems.

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